STrategic marketing that actually builds careers

social media Ads that Convert Casual Listeners into Devoted Fans… (and paying customers!)

Not just empty streams. We build quality audiences that become ticket buyers, merch customers and lifelong supporters of your music.

Millions OF Streams Generated
Across Multiple Genres
18% Average Save Rate
Industry Average: 7-10%
500+ Artists Supported
And Have Trusted in Laid Bare
98% 5⭐ Google Reviews
And Clients Keep Coming Back!

The Independent Artist's Dilemma



📊

Oversaturated Market

100,000+ songs uploaded daily to Spotify, with the top 1% accounting for 90% of streams. Real artist growth requires more than just great music.

90% of Streams → 1% of Artists
💸

Expensive, Ineffective PR

Traditional music PR does not build fanbases. It can cost £000s, with zero guarantees and relies on opaque "little black book" contacts you can't verify/own.

Expensive with Uncertain Results
🎯

Poor Audience Targeting

Most marketing chases vanity metrics without building genuine fan relationships or sustainable revenue streams for long-term careers.

Followers ≠ Fans ≠ Revenue

The Laid Bare Difference

We don't chase followers or streams for the sake of it. Our data-driven approach builds genuine fan relationships that translate into sustainable career growth.

Unlike traditional PR that relies on gatekeepers, our Ads strategy puts you in control, targeting audiences who are most likely to become real fans who buy tickets and merchandise.

⭐ Quality over quantity - targeting genuine music fans

⭐ Transparent, data-driven campaigns you can track

⭐ Save rates 3-5x industry average (18% vs 7-10%)

⭐ Algorithmic playlist triggering strategy

⭐ Cross-platform audience building

⭐ Monetisation pathway development

3-5x Higher Save Rates
90% Hit Algorithmic Playlists
100% Transparent
8 Weeks Campaign Length

Why Meta Ads Beat Spotify's Tools

Spotify's Marquee costs 30p minimum CPC - our optimised campaigns routinely achieve lower costs with better targeting and audience ownership.

Proven Success Stories

Real artists, real results. See how our strategic approach has transformed independent music careers.

Jo Hill

Folk Pop
3.5M+ Total Streams
18.5% Instagram Growth
274% TikTok Growth
5 Editorial Playlists
Signed to Parlophone Records (Warner Music)
"Laid Bare has been transformative in helping with the release of my debut single. They helped the song reach its full potential through digital marketing and strategy advice."
- Jo Hill

Still Pigeon

Indie Pop
630K EP Streams
22K Track Saves
18K Playlist Adds
4 Sold Out Shows
Glastonbury "Top 5 Emerging Artist Sets" 2024 - Wonderland
"Laid Bare's approach has literally made our music financially viable for the first time. Their strategy builds relationships that sustain a career. Thanks again for everything"
- Still Pigeon

Ralph Taylor

Singer-Songwriter
1m+ EP Streams
29k+ Track Saves
177k+ Algo Streams
27k Playlist Adds
Also secured 1 million+ video views on Youtube
"I love working with Laid Bare and always very pleased with the results. I have felt supported creatively and it's been incredibly rewarding to see our results improve over different releases!"
- Ralph Taylor

Refer & Pay less

on a budget? refer a friend and get a package upgrade or £100 off your own campaign…

Get some money off your campaign by introducing us to another musician interested in our services! And if they successfully become a paying client we will reward you by upgrading your package or knocking £100 off your price!

Find out more here and be sure to ask the team if you have any questions!

Alternatively, share any of our Social Media Marketing, Content Creation or Live Session Filming webpages on your socials and tag us to secure your song on our Laid Bare Selection playlist!

Our Most Popular Packages
Choose from Our Most Popular & Premium Campaign Options

STREAM SURGE ADS ADVANCED THE ULTIMATE
8-Week Full-Service Campaign
  •     Bi-Weekly Organic Strategy Meetings
  •     Detailed Weekly Update Email
  •     Streaming Growth Ad Campaign
  •     Post Campaign Analytics
  •     Organic Strategy Meetings
  •     Post Campaign 'Wrap Up' Document
8-Week Premium Campaign
  •      Personal Campaign Manager
  •      Additional Ads Campaign - 'Brand Awareness'
  •      Weekly Strategy & Support Meetings
  •      Two Artist Consultancy Meetings
  •      Email Marketing Setup & Strategy
  •      Priority support & faster response
10-Week Intensive Campaign
  •     Founder-Level Planning Meeting
  •     Personal Campaign Manager
  •     Premium service level
  •     Multi-platform integration
  •     Everything we offer included
  •     White-glove service experience
Bonuses Included
  •     Entry Into 'Support Swap' System
  •     'In-depth 'Ad Content Guide
  •     Campaign Template Library
  •     Artist Strategy Meeting (12 Month Plan)
  •     Email Marketing Strategy Document
Premium Bonuses
  •     All Previous Tier Bonuses
  •     Two Hours Content Creation
  •     YouTube Promotion (2,000 Views)
  •     Playlist Pitching (2-5k Streams)
  •     TikTok Ads Campaign
  •     Major Label A&R Meeting
Ultimate Bonuses
  •     All Previous Tier Bonuses
  •     Half-Day Content Creation Session
  •     Two Live Session Videos
  •     YouTube Promotion (10,000 Views)
  •     Radio Plugging Service
  •     Sync Licensing Preparation
Our Most Popular Packages
Choose from our most popular & premium options
STREAM SURGE
8-Week Full-Service Campaign
  •     Bi-Weekly Organic Strategy Meetings
  •     Detailed Weekly Update Email
  •     Streaming Growth Ad Campaign
  •     Post Campaign Wrap Up Document
  •     Organic strategy support
Bonuses Included
  •     Campaign Strategy & Planning
  •     Campaign Template Library
  •     Artist Strategy Meeting (12 Month Plan)
  •     Instagram Ads - Reach Campaign
  •     Email Marketing Setup & Strategy
Enquire Now
ADS ADVANCED
8-Week Premium Campaign
  •     Personal Campaign Manager
  •     Bi-Weekly Strategy Meetings
  •     Premium Analytics & Reporting
  •     Multi-Platform Integration
  •     Priority support & faster response
Bonuses Included
  •     All Previous Tier Bonuses
  •     Two Hours Content Creation
  •     YouTube Promotion (2k Views)
  •     Playlist Pitching (2-5k Streams)
  •     TikTok Ads Campaign
Enquire Now
THE ULTIMATE
10-Week Intensive Campaign
  •     Founder-Level Planning Meeting
  •     Personal Campaign Manager
  •     Premium service level
  •     Everything we offer included
Bonuses Included
  •     All Previous Tier Bonuses
  •     Half-Day Content Creation Session
  •     Two Live Session Videos
  •     Radio Plugging Service
Enquire Now

the Essential First Step if you hAVEN’T run ads before

The Setup is required for first-time campaigns and is a one-time only requirement. It’s essential to ensure your account is optimised correctly for running any Paid Ads campaign so that you make the most of your budget. When your account is not setup correctly, you risk wasting Ad Spend, so this is an essential service.

THE SETUP
  •     Meta Ad Account Setup
  •     Pixel, Dataset & Conversion API Setup
  •     Landing Page Setup
  •     Weekly Update Meeting
  •     Release Checklist & Self-PR Guide
  •     Instagram & TikTok Tips Document
Bonuses Included
  •     Required for first campaign
  •     One-time setup investment
  •     Foundation for all future campaigns
  •     Professional setup guarantee
THE SETUP
One-time setup for all future campaigns
  •      Meta Ad Account Setup
  •      Pixel & Conversion API Setup
  •      Landing Page Setup
  •      Weekly Update Meeting
  •      Release Checklist & Self-PR Guide
Bonuses Included
  •      Required for first campaign
  •      One-time setup investment
  •      Foundation for all future campaigns
Enquire Now

Client Satisfaction

97% Client Satisfaction
83% Client Retention 2024
500+ free artist sessions
5⭐ Average Review

⭐️⭐️⭐️⭐️⭐️

“I can't recommend Laid Bare highly enough! They have really helped me to realise what my 'brand' is as an artist, and how to convey that to the social media world, whilst understanding what works best for my audience”

- Carmody

⭐️⭐️⭐️⭐️⭐️

“Working with Laid Bare was a refreshing change from the norm - I was used to promotional companies that promised much more than they delivered, however Laid Bare truly did what they set out to do“

- Gabrielle Ornate

Social Media Marketing Service Guarantees

Our Service Guarantees

  • 🚀

    On-Time Campaign Launch

    We guarantee your campaign will launch on schedule with all Ad Accounts properly configured and targeting optimised from day one.

  • 💬

    Clear Communication

    Weekly progress reports and direct access to your campaign manager. No black box marketing—you'll know exactly what we're doing and why.

  • 💸

    No Hidden Fees

    The price you see is the price you pay. Ad spend is separate and transparent—you control every penny of your budget.

  • 📊

    Data Ownership

    All audience data, insights, and campaign learnings belong to you. Take your data with you—no vendor lock-in.

  • 🎯

    Quality Targeting

    We target genuine music fans, not bots or unengaged users. Our campaigns focus on quality metrics that matter—saves, follows, and real engagement.

  • 🎨

    Customised Strategy

    Every campaign is tailored to your genre, audience, and goals. No cookie-cutter approaches—your music deserves a unique strategy.

  • 📈

    Regular Reporting

    Weekly performance updates with actionable insights. Track your save rates, follower growth, and ROI in real-time.

  • 💾

    Campaign Archive

    All campaign data, creative assets, and performance insights are archived for 6 months post-campaign for your reference.

  • 📅

    Free Consultation

    20-minute strategy session to discuss your goals and determine the best approach. No sales pitch—just honest advice.

  • 🔧

    Post-Campaign Support

    30 days of support after campaign completion for questions, data interpretation, and strategic guidance for your next steps.

faqs

  • Our Spotify Growth service is designed to get your music in front of as many people as possible, within the Ad Spend available. Although the long term aim is to build your fanbase ‘in real life’, the process starts here by increasing the amount of people listening to your music on Spotify through targeted social media advertising.

  • Hell no! Definitely not. We create professional campaigns via your own Meta Ads Account, leading to much better results. ‘Boosting’ posts is not digital marketing - it’s a very cheeky way for social platforms to earn a quick buck off users who want to see increased activity on their posts (i.e. more likes, comments and other metrics that don’t do a huge amount for you in the long term). And in case you didn’t know, if you use the Boost post function, social platforms are likely to restrict the reach on all following posts so that you Boost again! Infuriating right?

  • While results can vary, our clients typically see an increase in streams and monthly listeners, as well as an overall engagement across social channels. Even more importantly, clients tend to see higher Saves and Playlist Adds, which keeps people listening long after our campaign ends, as well as increased Spotify Follows that ensure there’s more people ready and waiting for future releases.

  • It varies of course, but most artists begin to notice improvements within the first few weeks of the campaign, with more substantial growth over a 4-8 week period.

  • We utilise detailed audience targeting based on demographics, interests and behaviours to reach users most likely to enjoy your music.

  • Absolutely, we offer discounted add-ons such as Content Creation, Live Video Sessions and Playlist Pitching when combined with our Spotify Growth packages.

  • We'd love to listen to your music so please send a link (private if preferred) and any specific goals you have for the campaign. Once ure’re ready to go ahead, we will ask to gain access to your Meta Account (we can show you how to set up if needed!)

  • We monitor metrics such as general engagement rates, and save rates, follower growth and stream counts on Spotify to assess and optimise campaign performance.

  • You certainly can - running multiple campaigns with us can enhance your reach and accelerate growth. However, we would always urge clients to be thinking about continued promotion over a longer period of time, instead of ‘going big’ now and then taking an extended break while you save up for the next campaign! Consistency is key! Please feel free to reach out and we’ll be happy to provide some (free!) advice around your release strategy!

  • Yes, we offer social media marketing to enhance your social presence across all platforms, and also provide Content Creation, Live Session filming, Headline Shows and more to level up your overall online presence.

  • Yes, our team can assist with feedback to ensure your promotional materials are engaging and effective. And, of course, we also have our Content Creation services available if required.

  • We'll discuss your campaign goals prior to working together to make sure we are aligned, before agreeing on what’s achievable and realistic. But rest assured, we will continuously optimise the campaign and are committed to working with you to achieve the best possible outcomes. If you are still not happy, we will be happy to continue working on the campaign until results have improved.

  • We create and manage targeted advertising campaigns on Meta platforms (i.e. Instagram) to promote your music directly to potential listeners, driving traffic to your Spotify profile.

  • Yes, our promotional strategies adhere strictly to Spotify's terms of service, ensuring organic and legitimate growth.

  • We work with artists across all genres, tailoring our strategies to suit your specific musical style and target audience.

  • You can book a free consultation via the Form below. Any issues, please email us at enquiries@laidbaremusic.com and we will book you in to discuss your needs and determine the best package for you.

  • Yes, having a Spotify for Artists account allows you to access valuable analytics and manage your profile effectively. We will also ask for access to this so that we can monitor your metrics closely.

  • Yes, we collaborate closely with you to ensure all promotional materials align with your brand and vision.

  • Yes, we provide regular updates and detailed reports to keep you informed about the progress and results of your campaign.

  • Yes, you can request to pause your campaign, though we recommend discussing any changes with us to ensure optimal results.

  • While we obviously can't guarantee a record deal, increasing your Spotify performance, visibility and larger fanbase can attract attention from labels and industry professionals. We have helped artists see success this way, with many artists we have worked with going on to bigger and better things. Please feel free to enquire and we'll be happy to tell you more!

  • We focus on targeting genuine listeners who are likely to engage with your music, avoiding any artificial methods that could harm your reputation.

  • You can reach us through the contact form on our website or by booking a free consultation to discuss your needs in detail.

Ready to Build Your Audience?

Book A Free Strategy Session


Discover how our data-driven approach can transform your music career. No sales pitch - just honest advice and a clear plan forward.

✓   Free consultation
✓  Honest advice
✓   Strategic guidance
✓   No commitment
Book Your Free Session

We'll discuss your goals and create a strategic plan forward
What to expect: A genuine 20-minute conversation about your music career, goals, and the strategic steps to build a sustainable audience. No sales pitch - just honest industry advice from experienced professionals.