Malaika - 12 Month Artist Development Proposal

Malaika

12-Month Artist Development Proposal

Your Partner in Building a Sustainable Music Career

Dear Muhammad

Thank you for taking the time to speak with me about Malaika. I really appreciate your honesty and the care you're taking to find the right partner for her - that speaks volumes.

I want to be completely transparent: we only work with artists we truly believe in. After listening to Malaika's music, I can genuinely say we see real potential here. She's already at level two or three, which gives us an excellent foundation to build from.

What struck me most was your emphasis on finding someone who won't let her down. Our entire approach is built on long-term partnerships. We don't just run campaigns and disappear - we work alongside our artists, measuring progress, adjusting strategy and celebrating wins together.

You mentioned production quality as a concern, which I think is wise. My strong recommendation would be to launch with the strongest track from the 'At The Café' EP (if it meets our quality standards), or alternatively her best available single. This means we can start building momentum immediately whilst she perfects material for 2026.

Over the years, we've built strong industry relationships. When the time comes and Malaika has the metrics and momentum that make her an attractive proposition, we're well-positioned to facilitate those important introductions.

The proposal below is a suggested timetable based on our conversation, but we're flexible and can adjust timing to suit Malaika's plans and release schedule.

This is a partnership, and I'm genuinely excited about the possibility of working with you both.

Let's build something special together.

Best regards,
Your Name
Laid Bare Music

Our Approach: Building Malaika's Career Foundation

Phase 1: Nov 2025 - Feb 2026

Foundation & Data Collection. Launch with your strongest material, establish branding through content creation and begin building an engaged audience.

Phase 2: Mar - Jun 2026

Growth & Refinement. Test leaner campaign approaches, use live shows to build your fanbase and prepare stronger material for the final push.

Phase 3: Jul - Oct 2026

Momentum & Delivery. Return to comprehensive campaigns, launch your EP and demonstrate the consistent growth that opens doors.

Note: This is a suggested timetable based on our conversation. We're completely flexible and can adjust release dates and campaign timing to suit Malaika's creative process and readiness.

Strategic Priorities We've Identified

Professional Visual Identity

Content creation early in the campaign to establish a polished, cohesive brand that matches the quality of your music.

Immediate Momentum

Launch with your strongest available track to start collecting data and understanding your audience whilst refining future releases.

Live Performance Support

Ticketing campaigns to grow your live audience beyond your immediate social circle and create sustainable income.

Strategic Campaign Mix

Alternating between comprehensive and leaner packages to maximise learning whilst managing budget effectively.

Single 1 - Launch Campaign
November 2025 • Stream Surge
£1,499
inc. £500 ad spend

We recommend launching with the strongest track from the 'At The Café' EP if it meets our quality standards. If not, we'll select the best available single to ensure a strong start.

What's Included:

Meta Ad Account, Pixel & Conversion API Setup