Real fans. Real results.
this is what we're actually building.
One campaign is all it takes to start building a genuine fanbase - here's how to ensure yours does exactly that.
"With Laid Bare's guidance I now have a career I would never have thought was possible."
- Lily Lyons
Lily Lyons went from her first ever gig with Laid Bare to signing her first deal with Sony Music 🎉
Every artist we work with has one goal in common: a music career that sustains itself.
More shows, more fans, more freedom to make the music they want to make - without having to justify it to anyone.
That's what we're working towards together.
One campaign at a time, building the kind of audience that shows up for you - online and in real life.
the reality of releasing music in 2026.
Over 100,000 songs are uploaded to Spotify every single day! Without a strategic approach to reaching the right listeners, even great music gets lost.
The artists who break through are the ones who back their music with the right strategy. They're the ones who figured out how to build a genuine fanbase - and keep at it consistently.
You don't need a huge budget to start doing that. You just need the right campaign…
Start here: Stream Surge
Our most popular campaign - and the starting point for most of the artists we've gone on to work with long-term.
Stream Surge is an 8-week data-driven campaign focused on the metrics that actually matter - Spotify saves, follows & playlist adds. Not vanity streams that disappear after a week, but real listeners who want to hear your music again and again!
our guarantee
If we don't hit a 10%+ save rate, we keep working until we do - at no extra cost!
Here's what that looks like in practice:
a 10%+ save rate on Spotify, against an industry average of more like 3-5% - meaning the people who find your music are genuinely connecting with it
you’ll collect audience data you’ll own for future releases
we'll create a database of engaged listeners you can retarget, which will compounds in value the more campaigns you run
all from £1199 + Ad Spend
This artist went from 0 streams to around 2,000 streams per day in one campaign!
"Laid Bare have been at the core of helping me build a solid foundation for my career. It's been incredibly rewarding to see results improve over multiple releases as we narrow down on my core audience."
- Ralph Taylor
When will you start seeing results?
Two weeks after your campaign launches, you'll have real data on who your audience is, where they are and what they respond to. That's not just useful for this release - it's the foundation for every campaign you run from this point forward.
Each one builds on the last.
What’s your role?
You keep creating content as normal - the videos and posts you're already making for your own channels become the raw material for your campaign. We take a handful of those and turn them into high-performing Ad creatives, while you focus on what you do best.
Everything else - the targeting strategy, audience research, campaign optimisation and weekly reporting - is handled by us.
You'll always know exactly what's happening, but the heavy lifting is ours.
Need content too? Our Content Creation service can cover that as well, so your campaign has everything it needs from day one.
Need to start smaller? There's an option for that too - Ads Only
If Stream Surge feels like a stretch right now, our Ads Only package covers the core paid ads campaign at a lower entry point - ideal as a first campaign before stepping up!
Many artists use this as an entry point before ensuring that Social Media Marketing is a core component of any future release Campaigns.
while you’re at it, could this help?
playlist
pitching
Artist Accelerator
The artists who see the best results with us are the ones who treat marketing as an ongoing process rather than a one-off campaign.
After the first campaign, you'll have real data - who your audience is, where they are, what they respond to. The natural next step is putting that to work across a full release strategy.
That's exactly what the Artist Accelerator is designed for.
It brings together everything we offer - marketing, content creation, live shows and industry access - in one programme, with Laid Bare as your dedicated team.
Most artists who start with a standalone campaign find their way to the Accelerator in the end. Some faster than others!
There's no pressure to think about that now. But it's worth knowing it exists.
Ready to take the next step?
Know what you want and ready to go?
Fill in a few questions below and we’ll be in touch to let you know what’s next!
Have a question or want to talk through which option is right for you? Book in a follow-up!